15 Top Tips from Blogging Experts for Beginners

I’ve heard blogging referred to a couple of times recently as a mixture between an art and a science. If this is true (and I think it is), there’s no ‘right way’ to approach blogging if you want to be successful. There are plenty of people who’ve done a great job of it though, and I thought it would be useful to learn from them.

These 15 bloggers shared one important tip each for blogging beginners. No doubt, even if you’re not a beginner these tips will probably prove to be useful.

1. Get ideas from your audience:

Create blog posts that answer the most interesting questions from people you engage with on social media.

This can be a great way to gather ideas of what topics people would most like to read about, which will help your blog grow! 

2. Understand your audience:

Understand your audience better than they understand themselves. It takes a lot of upfront research, and often means being a member of the very tribe you’re trying to lead – but it pays off.

Understanding your audience better means you’ll have a better idea of what blog content will resonate with them, which is a good start when you get to writing blog posts.

A great technique for doing this is to simply ask your readers first on Twitter, Facebook or LinkedIn with an engaging quote. If people respond well to it, than this is probably a great topic to write about.

3. Write for yourself first:

Write for yourself first & foremost. Ignore the fact that anyone else will read what you write; just focus on your thoughts, ideas, opinions and figure out how to put those into words. Write it and they will come.

 Sometime don’t decide whether to publishing something based on the traction / reception that the post will receive within your audience; instead if you want to publish something, do so.

4. Build your email list:

Start building your email list from day one. Even if you don’t plan on selling anything, having an email list allows you to promote your new content to your audience directly without worrying about search rankings, Facebook EdgeRank, or other online roadblocks in communications.

5. Love your existing readers:

Love the readers you already have. A lot of bloggers get quite obsessed with finding new readers – to the point that they ignore the ones they already have. Yes – do try to find new readers but spend time each day showing your current readers that you value them too and you’ll find that they will help you grow your blog.

A blog is really two things. One, simply a piece of technology, a platform. But, two, it is a promise in the minds of most readers, who expect that the blog should have actual content with some elements of value that is hyper-targeted to their needs. Much like with a newspaper. Readers don’t just look at a newspaper as newsprint that is delivered on their driveway every morning. They look at it as valuable information about their city, where they live, and the things that they do.

6. Focus on building an amazing call-to-action

Don’t rely on people to do the work to find your Twitter account. Don’t rely on them to do the work to find your details in a sidebar. People are blind to sidebars. Thanks banner ads!

Finish your blog post with some kind of call to action to signup for an email list or follow you on Twitter. When I started doing this,

7. Give stuff away

Give away free content that adds value to people’s lives “until it hurts” and they will love you and become loyal fans.

8. Be consistent

Consistency is one of the most important things that bloggers tend to forget. It’s much easier to lose your traffic than it is to build it up, so make sure you consistently blog.

9. Give away your knowledge

Don’t be afraid to showcase what you know. Too many bloggers hold back the good stuff out of fear of giving away the “secret sauce.” There is no secret sauce in a world where everyone has high speed Internet access at all times. Today, you want to give away information snacks to sell knowledge meals.

10. Be true to your voice

Writing isn’t about picking the right topic; it’s about finding the right voice. What matters, what readers really resonate with, isn’t so much what you say, but how.
Stay true to yourself and your voice. People don’t care to follow sites so much as they care to follow people.

11. Give it time – This is why

Plan to invest in blogging for a long time before you see a return. The web is a big, noisy place and unless you’re willing to invest more over a greater period of time than others, you’ll find success nearly impossible. If you’re seeking short-term ROI, or a quick path to recognition, blogging is the wrong path. But if you can stick it out for years without results and constantly learn, iterate, and improve, you can achieve something remarkable.

12. Give your email list priority

If you’re blogging to create a business, a movement, or to support a cause, then you need to build an email list. It’s not an option. I don’t even consider my blog to be my community, my email list is my community. Caring about these people, writing for them, and delivering value to them should be your number one goal.

13. Write catchy headlines

Something we do at Buffer is to test several different headlines for each of our blog posts to determine which ones works best

No matter how great your content is, it won’t matter unless you have an amazing headline. People have a split second to decide if they should click on your post, and your headline will make them decide. The headline is also essential in making it easy and desirable for people to share your post. Keep your headlines SPUB: simple, powerful, useful and bold.

14. Be Yourself

Emotion and storytelling have been part of how we communicate with each other and inspire action for thousands of years.
 learn from others but dont copy them, be original as you are always.

15. Keep it short

Working out the best length for your blog posts can be tricky. You generally need about 300 words minimum to get indexed by search engines, but otherwise the length of your post is up to what you think feels best.