Thursday, September 13, 2018

How to Build an Amazon Affiliate Website

If you’ve been trying to get a business off the ground, now’s your chance. We cover everything you need to know to start your very own profitable Amazon affiliate website.

How to Build an Amazon Affiliate Website

Benefits of Building an Amazon Affiliate Site

Before we jump in it’s important to get to the core of why you want to start an Amazon affiliate site in the first place. To start, Amazon has a very low payout for affiliates, usually hovering around the 1-3% mark.

However, don’t let this dissuade you. There are some very high ticket items you can sell that’ll still provide you with a decent amount of revenue per sale. In some cases you only need to sell 2-3 items a day to cross into the $100/day threshold.

That being said, there’s a lot of reasons people will decide to start an Amazon affiliate site, the most common are listed below:

  • They are relatively easy to start, making it a great way to start and learn the ropes of internet marketing
  • They have a clear path from creation to profit
  • The Amazon “cookie” allows you to gain income from other products besides the one you’re promoting
  • Amazon already has built in authority, so there’s less “selling” on your end
  • There are lots of opportunities if you choose the right product
  • Review posts can get good traffic and are relatively easy to create
  • These sites can be easy to scale if you pick the right niche
  • Can make good money in the long-term

That being said, there are also some disadvantages to setting up an Amazon affiliate website that you might want to be aware of.
  • Amazon commissions are often lower than other affiliate programs
  • Creating review-oriented content can get quite repetitive over time
  • Link building and ranking does take time and energy
  • Today Amazon niche sites need to be planned effectively in order to last for the long-term.

Is Passion a Necessary Ingredient?

When creating a website the following question always comes up: should I create a website on what I’m passionate about? This is a tough question to answer, because it doesn’t have a cut and dry answer. It completely depends on what you’re actually passionate about.

For example, if your passion is underwater basket weaving, there probably isn’t a large enough market supporting that to generate income via selling affiliate products (I could be wrong). On the other hand, if you’re passionate about dogs and love to purchase the latest high-end pet accessories, then you might have a niche you can work with.

When considering a niche make sure it’s in an area that you wouldn’t mind writing about for the long-term. But also, keep in mind it’s often easy to become passionate about something once it starts bringing money into your bank account month after month.

Below we dive into a niche discovery process that’ll help you get started in choosing the best niche for your business goals.

How to Choose the Right Niche

Before you jump into building your site, you’re going to need to pick a niche to target. Creating a site that reviews every single Amazon product under the sun isn’t going to do anyone any good. To have a successful site you’re going to need to narrow down your market and the products you’re going to sell.

For an Amazon affiliate site to actually work, you’re going to need two things:

1. Solid Targeted Traffic

Most of the traffic for your affiliate website will come from product related searches, and product reviews. Generally, these will be more long-tail terms such as, “Blendtec 570 vs Vitamix 5300”, or “greenworks mower vs black and decker”. The traffic coming from keywords like these will be very targeted, as the searcher has the intention to purchase something.

These kind of searches suggest that the person is just looking for more information so they can make an informed purchasing decision.

It’s best to avoid keywords (in your initial research) like, “how to build a treehouse”, or “homemade coffeepot”, as keywords like these are more informational and won’t translate directly into a sale. However, we do show how you can incorporate these kinds of keywords into your overall content strategy.

The amount of traffic needed to have a successful site will depend upon the price of the products you’re promoting and what rate your site converts visitors to buyers. Sometimes, you don’t even need a large amount of traffic to have a very profitable site.

2. A High Price Series of Products to Promote

If you’re primarily going to be promoting Amazon products it’s important to choose a set of products that has a relatively high price point. After all, it’s hard to make a solid income off of promoting $1-5 products, since the commission on Amazon is so low. Items that have a higher price point, like high end appliances, furniture, BBQs, blenders and juicers, or bikes can net you over $50 a sale at least.

However, if you can’t find a high end series of products you’d like to promote don’t let this discourage you. You can still make decent income by promoting cheaper products if the volume is high enough. We also highlight an example below that solely promotes books via Amazon and still makes good commissions.

Remember, the Amazon cookie stays active for 24 hours. So, you’ll receive an affiliate commission for any products that are bought during that time period.

How to Verify Your Website Niche

You’d hate to choose a niche only to find out later that the competition is too stiff, or there isn’t enough traffic to sustain your website. Below we highlight a repeatable process that will enable you to analyze the overall traffic for your niche, and determine the competition level of the market.

1. Keyword Research

To get started with the process of narrowing down our niches we’re going to use trusty old Google. By now you should already have a few niche ideas in mind.

Use Google Search for Seed Keywords

2. Competition Analysis

Take some of the product name keywords and input them into the Google search bar. For this example we’re going to be using the keyword “weber summit s-470” that we found from our keyword research.

The search results for this term gave us a few Amazon listings, and a few review sites. On the first page is a site called Amazing Ribs. This grabbed my attention, 

Quality of the Ranking Content

If there’s a site that’s ranking that has low quality content, meaning it’s poorly written, has a low word count, and doesn’t actually provide value to the reader, then this is a good sign.

Simply spending more time on content creation can help you create a better quality site.